How to STOP Paying the FEAR TAX!

B'SD

20 Elul 5770

Here's an excerpt from business whiz Seth Godin's blog. There's a lesson in it for people who are ill:

The Fear Tax

Here's what happens as a result of security theater at the Orlando airport:

You wait in line at least twenty minutes
There's a scrum of pushing and shoving
The staff are unhappy and not afraid to share it
An unreasonable workload leads to fatigue and errors
People miss their flights

Here's what doesn't happen:

Security is not increased
Peace of mind is not enhanced

In other words, we're paying a significant tax (time and money) and getting nothing in return. In fact, we get worse than nothing.

We could call it an anxiety program, instead of a tax. (After all, when you pay a luxury tax, you get some hard-won luxury as part of the deal)...

Think about how much you could get done if you didn't have to pay a tax to amplify or mollify your fear...

Readers, here's the medical lesson in all that for you: Fear imprisons you. You can't make progress at improving your medical situation or emotional life. And I know how you can STOP Paying that Fear Tax!

If you're afraid of
Short-tempered or
Short on Time
to talk with you
medical professionals;

If you're overwhelmed
by the search for
solutions to your
medical problems;

If you don't know how
to calm down or how
to pay your medical bills;

If you don't know how
to find the therapist
or doctor YOU NEED,

Then here's a book to
END Your Fears and
SOLVE those Problems
for you:

Click on EMPOWER Yourself to Cope with a Medical Challenge and buy it today!

Face Your Medical Problems with Dignity.
Face Your Future with Optimism.

Acknowledge the Rage BUT Cease to Engage

B'SD

11 Shvat 5770



Both "It's MY Crisis!" books address mounting anger at the delays, mixups, pain and fear associated with illness. The manuscripts offer strategies for potential solutions that prevent, lessen and/or cure frustrating situations.

I recently came across an essay about how best to respond to irritating problems. Written by biz guru Seth Godin, it' so on the mark that I choose to share it with you:


---------- Forwarded message ----------
From: Seth Godin blogmailfromseth@yahoo.com
Date: Sat, Jan 23, 2010 at 1:25 PM
Subject: Seth's Blog : The false solace of vilification
To:
[You're getting this note because you subscribed to Seth Godin's blog.]

The false solace of vilification

File this one under basic human emotions that marketers need to be aware of.

When a global slowdown, national tragedy or random event hits, people look for someone to blame. If there's no one to blame, sometimes they look for someone to hate, even if it is ultimately self-destructive.

A novice computer user downloads viruses, interacts with spyware and encounters a system crash. He calls tech support for the word processor he uses and lets them have it with both barrels.

A flood hits a town and innocent people die and buildings are destroyed. The widows and bereaved families take it out on the insurance adjuster or government official who has come to help.

The economic downturn hits a town hard and some residents attack, quite personally, the hard-working school board members who had nothing to do with the bad news and in fact represent one of the best ways to ultimately recover.

In each case, the person being hated on is precisely the person who can do the most to help. And yet sometimes, we can't help ourselves. It takes significant emotional maturity to separate the event from the people in proximity to the event, and any marketer or organization that deals with the public needs to embrace the fact that just because you're close to where the bad thing happened doesn't mean it's your fault.

That software tech rep, the one who didn't cause your viruses, she's the very best person to calmly explain how to get rid of them.

That insurance adjuster might be able to get you some money to help you start to rebuild your life.

And the school board? Well if the only asset of value you still own is your house, destroying the school that gives your house its true value to a buyer seems like a version of cutting off your nose to spite your face.

I've never once heard someone say, "things are really lousy, but I got a chance to really devastate someone today, deliver some choice barbs, some personal attacks, some baseless innuendo and ruin their day, perhaps even their career. Boy, I feel great."

People don't remember how you behave when everything is going great. They remember how you behave when you're under pressure, stressed out and at wits end.

Emotional maturity is underrated.

PS when confronted with misplaced rage, the proper response is not to point out the misplaced part. It's to acknowledge the rage part. One big reason that vilification occurs is that the angry person feels as though not attention or sympathy is being paid.

The long term solution for marketers (and those that believe in civil society) is to make it socially unacceptable to vent like this. Acknowledge the rage but cease to engage, whenever possible."

Rage can't help you. Insulting people is not a helpful tactic. Engage your better self when you take on your medical and emotional issues, one item at a time. EMPOWER Yourself to Cope with a Medical Challenge.

Yocheved Golani
Coping with a Medical Crisis?
Make the Changes You Need in Your Life