11 Shvat 5770
Both "It's MY Crisis!" books address mounting anger at the delays, mixups, pain and fear associated with illness. The manuscripts offer strategies for potential solutions that prevent, lessen and/or cure frustrating situations.
I recently came across an essay about how best to respond to irritating problems. Written by biz guru Seth Godin, it' so on the mark that I choose to share it with you:
---------- Forwarded message ----------
From: Seth Godin firstname.lastname@example.org
Date: Sat, Jan 23, 2010 at 1:25 PM
Subject: Seth's Blog : The false solace of vilification
[You're getting this note because you subscribed to Seth Godin's blog.]
The false solace of vilification
File this one under basic human emotions that marketers need to be aware of.
When a global slowdown, national tragedy or random event hits, people look for someone to blame. If there's no one to blame, sometimes they look for someone to hate, even if it is ultimately self-destructive.
A novice computer user downloads viruses, interacts with spyware and encounters a system crash. He calls tech support for the word processor he uses and lets them have it with both barrels.
A flood hits a town and innocent people die and buildings are destroyed. The widows and bereaved families take it out on the insurance adjuster or government official who has come to help.
The economic downturn hits a town hard and some residents attack, quite personally, the hard-working school board members who had nothing to do with the bad news and in fact represent one of the best ways to ultimately recover.
In each case, the person being hated on is precisely the person who can do the most to help. And yet sometimes, we can't help ourselves. It takes significant emotional maturity to separate the event from the people in proximity to the event, and any marketer or organization that deals with the public needs to embrace the fact that just because you're close to where the bad thing happened doesn't mean it's your fault.
That software tech rep, the one who didn't cause your viruses, she's the very best person to calmly explain how to get rid of them.
That insurance adjuster might be able to get you some money to help you start to rebuild your life.
And the school board? Well if the only asset of value you still own is your house, destroying the school that gives your house its true value to a buyer seems like a version of cutting off your nose to spite your face.
I've never once heard someone say, "things are really lousy, but I got a chance to really devastate someone today, deliver some choice barbs, some personal attacks, some baseless innuendo and ruin their day, perhaps even their career. Boy, I feel great."
People don't remember how you behave when everything is going great. They remember how you behave when you're under pressure, stressed out and at wits end.
Emotional maturity is underrated.
PS when confronted with misplaced rage, the proper response is not to point out the misplaced part. It's to acknowledge the rage part. One big reason that vilification occurs is that the angry person feels as though not attention or sympathy is being paid.
The long term solution for marketers (and those that believe in civil society) is to make it socially unacceptable to vent like this. Acknowledge the rage but cease to engage, whenever possible."
Rage can't help you. Insulting people is not a helpful tactic. Engage your better self when you take on your medical and emotional issues, one item at a time. EMPOWER Yourself to Cope with a Medical Challenge.
Coping with a Medical Crisis?
Make the Changes You Need in Your Life
Save your sanity, time & money!
You need to know how to meet your medical and/or mental health needs NOW. You're struggling to survive moment by moment. And you need your dignity.
You're rushing to appointments (the ones you remembered) and/or wondering which treatment to use. Meanwhile, your costs are rising, your needs are changing and you hardly know how to make sense of what to do first, second and later. What about the emotions boiling inside you? How can you calm down with all that's going on?
A former medical coder and medical writer, I've been in your position. I survived a life-threatening emergency with information only a person with my professional experience would know: How to find medical innovators, medical experts and charitable organizations willing to pay part or all of an applicant's specific medical costs, who has software to simplify medical appointment scheduling, a sensible list of items to pack for hospital stays, and more.
I knew that I'd pulled through because of my ability to connect with resources I needed. I knew that most patients lack that knowledge. I decided to provide it, to minimize your suffering.
I believe in empowering terrified, confused and unhappy people with dire diagnoses. I believe that patients should not suffer insults to their dignity in medical settings. I provide information that can help you to manage your problems better, maybe to end them, in the book.
Calm down. Organize your life better. You just might get your grin back.